Every business, big or small, needs some kind of internet exposure in today’s world.  That’s because the internet is where the world is increasingly headed; if your business can’t keep up online, it is bound to be left behind. One simple way to start or enhance your digital marketing journey is with the help of SEO: Search Engine Optimization. 

Search Engine Optimization is the process of making changes to your website’s content and design to make it more attractive to search engines as they respond to users’ queries that are relevant to your site.

You’ve likely heard mention of SEO before, and maybe already know that it’s important when it comes to digital marketing strategies. However, in order to really reap the rewards of SEO techniques, you must have a deeper understanding of this complex and multifaceted tool.

How SEO Works: 

SEO works by demonstrating to search engines that your site’s content is the best result for the query or topic at hand, which has been submitted by an ...

Every marketer says that building an audience is the key to selling their product and services, but building an audience, especially when you’re just starting out, can feel overwhelming and frustratingly difficult at first.

Whether you’re building from the ground up or are looking to increase your current audience, it’s useful to remember that every business owner starts from zero-zero followers, zero email lists, zero customers, and clients. 

Below are some tips for building and strengthening your audience, whether you’re a newbie or a seasoned entrepreneur: 

1. Identify your unique value - Your unique value as an entrepreneur is what sets you apart from your competitors, even within the exact same niche. Your unique value is one of the biggest reasons why somebody will look at the content you share and it’s up to you to continue creating and sharing consistently in your own unique way. Remember your goal is not to be the most famous in the world but to be the best-known within your...

No matter how hard we may try and exert all our efforts in our launch, there are still chances of failure. Launching a new product has a lot of benefits and setting the right expectations for your launch is critical to successful marketing results, like attracting more visitors or converting more existing traffic to leads. 

Even if you have created a great product, a lot of its success is dependent on the launch. A product launch is essential because it creates the first impression in your audience’s minds. Here are some helpful tips that may help you avoid a product launch failure.

1. Build a product for your customers, not for yourself - Bear in mind that you’re not the main focus of your product, instead it is your customer. Your entire launch must focus on your prospect’s value and not the features, the pricing, or your “cool” design. Make it about the customer’s needs from the get-go and you’ll not only launch successfully but will also ensure those customers return.
2. Avoid too m...

Webinars are the best way to generate high-quality leads. Why? Because they are engaging, they are effective tools for strengthening bonds with existing customers, and they automatically provide information that will lead to your prospective clients who have demonstrated actual, relevant interest in your business.

Webinars are said to be an effective marketing tool, proven to generate sales leads when well-executed. Hosting a webinar establishes brand trust and authority, supplements your content marketing, and pulls in more qualified leads.

Effective webinar content should showcase problems, skills objections, and deliver value without teaching too much. I know, you’ve tried webinars and they didn’t work. So here are some ways on how you can successfully generate leads using webinars. 

1. Set crystal clear objectives -  Be clear on what your objectives are from the beginning. If you’re creating a webinar for the purpose of lead generation, then you need to break off any thought of p...

Successful product launches result from thorough planning and research conducted by a team of reliable, experienced marketers. 

A successful product launch plan includes numerous aspects, from product development and testing to pricing and marketing strategy. You need to get each of these right to ensure that your product launch is successful.

Here are some successful product launch tips that can benefit your business:

1. Establish your launch strategy - You need a well-established strategy for a new product or program that should be developed alongside the product itself. Essentially, your pre-launch, launch, and post-launch marketing plans should be a part of your product launch plan, right from the beginning. You can’t just wait for the product launch to start. You need to plan ahead, not just till the product launch, even beyond that.
   
   
2. In-depth knowledge about your product or program - Your product plays a starring role in your launch. You need to develop a product that will conn...

LinkedIn is not just for professionals and job seekers. In fact, millions of professionals use LinkedIn every day to grow their networks and their careers! But did you know that you can use LinkedIn to grow your business? 

With the popularity of social media platforms like Facebook, Instagram, and Twitter, it’s easy to get your business names known to customers directly, but can be less effective in branding your company to other companies, potential employees, and business leads. LinkedIn has always been one of the best platforms to perform business outreaching!

It is also a media tool that shows your business to millions of connections that you can use to build relationships with individuals and other entrepreneurs to promote your products or services. Having a business LinkedIn page is just as important as having a website for your company. 

Quick tip: LinkedIn consists of a totally different audience so aggressive selling and advertising will not work well on LinkedIn. You have ...

A sales page is an area on your website that allows you to highlight your products or services. This page is essential in converting your audience into actual paying customers. 

A quick note before we start - learning how to create effective sales pages that can convert is a process. Not only do you need to familiarize yourself with the best practices, but you also have to figure out what’s best for your audience.

You can create your sales page in as many ways as you want to, but there are few things that you can follow to reduce the time to set up the page that converts.

Here are some tips that will help you craft a sales page that generates revenue:

1. Know your target audience.  Knowing your target audience and how to reach them is arguably one of the most vital steps in creating a small business strategy. Your target audience should be well-defined even before you launch your business. If you are in the key stages of your startup, it is a good idea to do intensive competitor re...

Have you ever tried promoting your business on Pinterest? 

Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase.

Business owners tend to overlook Pinterest’s social media marketing potential to bring in more business sales and spread the word about their brand, but using the popular site offers so many benefits. Over the past couple of years, Pinterest has become one of the most popular social networks next to Facebook and Twitter.  In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. 

Here are some benefits from using Pinterest for promoting your business:

1. Drive Website Traffic - Being entrepreneurs, we always want our business to be recognized. As I mentioned in the previous blog post, Pinterest plays a vital role in driving more traffic to your website because bringi...

Today's the first day of February and I have to ask - how's your business promotion going?

Is it going well, or are you struggling to promote your product or services?

Whether you’re just starting your business, or if you’ve been in the industry for a while, having an excellent strategy for growing and promoting your business is essential. With the right marketing and promotion techniques, you can go from zero clients to a full schedule, or upgrade from smaller, low paying gigs to landing the high paying clients you've always dreamed of. 

When it comes to promoting a product or service for your business there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results, so you have to try and experiment to see what may work best for your industry, service, and audience!

Here are some ways that may help you in promoting your business: 

1. Use a special offer for new customers - Offering discounts or special c...

Online presence has become essential to every business' growth. It's necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform may risk losing new lucrative opportunities!

Many entrepreneurs are busy looking for unique and effective marketing and SEO strategies to boost online presence, often assuming that by means of creating a website and social media profiles they can control the online presence of their business. However, digital presence is more than just a website and social media profiles! Digital presence is distributed across various channels and platforms on the internet. You have to be able to keep yourself consistent across all the platforms that you have. Learn to balance your social media presence - not too little where you're spread too thin, and not too much where you'll be known to be overbearing.

Why is it important to have a strong digital presence? Digital...