Every business, big or small, needs some kind of internet exposure in today’s world.  That’s because the internet is where the world is increasingly headed; if your business can’t keep up online, it is bound to be left behind. One simple way to start or enhance your digital marketing journey is with the help of SEO: Search Engine Optimization. 

Search Engine Optimization is the process of making changes to your website’s content and design to make it more attractive to search engines as they respond to users’ queries that are relevant to your site.

You’ve likely heard mention of SEO before, and maybe already know that it’s important when it comes to digital marketing strategies. However, in order to really reap the rewards of SEO techniques, you must have a deeper understanding of this complex and multifaceted tool.

How SEO Works: 

SEO works by demonstrating to search engines that your site’s content is the best result for the query or topic at hand, which has been submitted by an ...