5 Tips To Improve Your Email List
Do you struggle to convince your clients of the importance and effectiveness of email marketing?
Even though you know how effective it is, it can sometimes be difficult to convince others when buzzwords like social media marketing, growth hacking, and others are floating around. However, it's important to remember (and remind clients as well) that building an email list is crucial to a successful marketing strategy; it's the best way to build a relationship with potential customers in an intimate, personal way. It's also pretty simple to do! You can build your email list using email marketing software, then send bulk email notifications to everyone on your list regarding your launch promotion, blog updates, or other business services.
Also remember that keeping your lists organized is just as important as setting them up, especially for a launch. If you have many email subscribers on your newsletter list that haven't been opening your emails, your open rate will show below your target, which will skew your results.
Below are some tips to keep your lists growing and organized:
𝙎𝙚𝙜𝙢𝙚𝙣𝙩 𝙔𝙤𝙪𝙧 𝙀𝙢𝙖𝙞𝙡 𝙇𝙞𝙨𝙩- Segmentation is the act of separating email lists based on personalized preferences. When email subscribers signed up for your email lists, you might have prompted them to answer a few questions, and their responses are what segment your lists. Segmented emails drive 18 times more revenue than more general emails!
𝘾𝙧𝙚𝙖𝙩𝙚 𝙐𝙣𝙞𝙦𝙪𝙚 𝙇𝙚𝙖𝙙 𝙈𝙖𝙜𝙣𝙚𝙩- Great lead magnets help to build trust and authority. They also allow you to continue email marketing to the people who opt-in to receive your lead magnet. This lead magnet will prove to your subscribers that you know what you're doing, how to help them, and will get them to want more!
𝙒𝙧𝙞𝙩𝙚 𝙖 𝘾𝙤𝙢𝙥𝙚𝙡𝙡𝙞𝙣𝙜 𝘾𝙏𝘼 𝙛𝙤𝙧 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 -If you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and give you a call, presenting a call to action is crucial. A good call-to-action can do wonders for your social media posts. It can drive more visitors to your website, generate sales, and increase leads and conversion rates simply by prompting viewers to do something to take action.
𝙐𝙨𝙚 𝙋𝙤𝙥-𝙪𝙥𝙨 𝙩𝙤 𝙙𝙧𝙞𝙫𝙚 𝙚𝙢𝙖𝙞𝙡 𝙨𝙞𝙜𝙣𝙪𝙥𝙨 - Creating a pop-up can trigger users to decide to opt-in to your email list right away. This can be a great way to convert viewers to subscribers. Pop-up forms sometimes get a bad rap, but they can enhance the browsing experience of your viewers and help you drive signups, engagement, and revenue when used the right way.
𝙋𝙧𝙤𝙢𝙤𝙩𝙚 𝙮𝙤𝙪𝙧 𝙚𝙢𝙖𝙞𝙡 𝙡𝙞𝙨𝙩 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 -The fastest way to get email leads from your social media platforms is by spending a little money on advertising. In this way, you'll be able to target your exact demographic, and if your message comes across right, you'll see dramatic results almost immediately in terms of gathering leads. Remember, you have to optimize your ads carefully to convert email leads!
All in all, email marketing is an incredibly effective way to market your business and promote your upcoming launch. Your email list is arguably the most critical component of your strategy, and it can have an immeasurable impact on your marketing campaigns, as well as a serious effect on your traffic and sales.
As with any other email strategies, there's no one-size-fits-all approach to product launches. What works for others may not work for you, so it's important to test your way into any new strategy for product launches and beyond.
Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers more easily than ever. However you choose to utilize email marketing, always remember to create a sense of urgency for any offer!
If you want to level up your email list with a breeze, we can help you develop an email campaign to get your brand noticed and appreciated by consumers! Book a FREE call with us to get started!
