Every marketer says that building an audience is the key to selling their product and services, but building an audience, especially when you’re just starting out, can feel overwhelming and frustratingly difficult at first.

Whether you’re building from the ground up or are looking to increase your current audience, it’s useful to remember that every business owner starts from zero-zero followers, zero email lists, zero customers, and clients. 

Below are some tips for building and strengthening your audience, whether you’re a newbie or a seasoned entrepreneur: 

1. Identify your unique value - Your unique value as an entrepreneur is what sets you apart from your competitors, even within the exact same niche. Your unique value is one of the biggest reasons why somebody will look at the content you share and it’s up to you to continue creating and sharing consistently in your own unique way. Remember your goal is not to be the most famous in the world but to be the best-known within your...