Have you ever launched a product with a valuable offer, beautiful graphics, and a great website, and yet it totally failed? If this has happened to you, there may be a schism between your message and the audience receiving it. 

Building a targeted audience doesn’t have to be hard, but it does take hard work. Knowing your audience and their wants and needs will help you provide quality content for them to consume and will help you quickly learn what works and what doesn’t. 

It is important to be aware of common mistakes in audience building that you could be making, and more importantly how these mistakes can be avoided when launching your business. The mistakes listed below can all lead to a loss of money, poor conversion, or improperly targeting an audience, among other things. Keep them in mind so that you know what not to do and can ensure that your product will reach your desired audience and encourage them to take positive action. 

5 mistakes to avoid when building your audi...

Every business, big or small, needs some kind of internet exposure in today’s world.  That’s because the internet is where the world is increasingly headed; if your business can’t keep up online, it is bound to be left behind. One simple way to start or enhance your digital marketing journey is with the help of SEO: Search Engine Optimization. 

Search Engine Optimization is the process of making changes to your website’s content and design to make it more attractive to search engines as they respond to users’ queries that are relevant to your site.

You’ve likely heard mention of SEO before, and maybe already know that it’s important when it comes to digital marketing strategies. However, in order to really reap the rewards of SEO techniques, you must have a deeper understanding of this complex and multifaceted tool.

How SEO Works: 

SEO works by demonstrating to search engines that your site’s content is the best result for the query or topic at hand, which has been submitted by an ...

Every marketer says that building an audience is the key to selling their product and services, but building an audience, especially when you’re just starting out, can feel overwhelming and frustratingly difficult at first.

Whether you’re building from the ground up or are looking to increase your current audience, it’s useful to remember that every business owner starts from zero-zero followers, zero email lists, zero customers, and clients. 

Below are some tips for building and strengthening your audience, whether you’re a newbie or a seasoned entrepreneur: 

1. Identify your unique value - Your unique value as an entrepreneur is what sets you apart from your competitors, even within the exact same niche. Your unique value is one of the biggest reasons why somebody will look at the content you share and it’s up to you to continue creating and sharing consistently in your own unique way. Remember your goal is not to be the most famous in the world but to be the best-known within your...