As work-from-home opportunities continue to rise, many people are looking to take on digital-based roles, like that of a virtual assistant. VAs are valued members of the workforce and are appreciated now more than ever for their ability to help business owners, executives, and other professionals increase productivity and efficiently carry out time-consuming tasks.

With an increasing demand for VAs in the workforce and many people jumping to fill these desirable roles, setting yourself apart is a must. In order to stand out among the masses, establishing and promoting your own unique skill set is key. Additionally, there are a few must-have skills that we recommend honing, which will demonstrate your level of overall proficiency and greatly increase your chances of being hired for this kind of work. 

Outlined below are some of the most desirable, “must-have” skills that professionals hope to find in a successful VA: 

1. Data Entry- These kinds of tasks often require a significant am...

Do you struggle to convince your clients of the importance and effectiveness of email marketing?

Even though you know how effective it is, it can sometimes be difficult to convince others when buzzwords like social media marketing, growth hacking, and others are floating around. However, it's important to remember (and remind clients as well) that building an email list is crucial to a successful marketing strategy; it's the best way to build a relationship with potential customers in an intimate, personal way. It's also pretty simple to do! You can build your email list using email marketing software, then send bulk email notifications to everyone on your list regarding your launch promotion, blog updates, or other business services.

Also remember that keeping your lists organized is just as important as setting them up, especially for a launch. If you have many email subscribers on your newsletter list that haven't been opening your emails, your open rate will show below your targe...

Now that you’ve set a goal for your launch, it's time to be strategic. Running your launch campaign across your social platforms can be a significant opportunity to attract new followers, generate sales, and convert your existing audience into customers- which is important since you want to focus on gaining the best return on your investment. However, running your launch on social media requires much more than a single post on launch day.  

In order to execute a successful launch across social media, you first need to create online buzz and anticipation for your product launch. This should be done well in advance of your actual launch date and requires careful planning and preparation- but it absolutely can be done!  

Here are 5 ways to get people buzzing about your launch:

🚀 𝙈𝙖𝙠𝙚 𝙖 𝙩𝙚𝙖𝙨𝙚𝙧- Maintaining an element of mystery while hinting at great things to come is one of the best ways to get users excited about what you have to launch. A teaser is a great way to do this. Teasers are...

Capturing genuine attention in an online world can be challenging, even daunting. You may feel like you’ve exhausted every effort to get quality leads, you may even be ready to throw in the towel. We urge you to stay strong!! Obtaining quality leads will help your business grow, and we’ve got a great suggestion for success:

Develop lead magnets.

Lead magnet is a term for any item or service that is given away for free to potential clients in exchange for their contact information. Individuals find these lead magnets by seeking out a specific term on the web (aka the “magnet”). When your freebie shows up, as a result, FREE is likely to catch their eye. Lead magnets can be a free trial subscription, webinar, online course, e-book, etc. anything that potential clients can engage with. 

Lead magnets give viewers a taste of what you have to offer and by exchanging their contact info for your freebie, you now have the opportunity to reach out, follow up, and market additional services. Th...

Are you finding it challenging to manage your tasks effectively? Do you often miss deadlines because it's challenging to keep track of due dates and monitor the progress of your projects?

If so, utilizing a quality task management tool could be advantageous and put you in a better position moving forward.

What is a task management tool? 

A task management tool allows you to plan, organize, and prioritize tasks so that they are completed efficiently and within their defined time frame. Task management tools can help you with all things related to project management, from deadlines to budgeting and everything in between. 

While there are hundreds of task management tools available, finding the right one for you and your needs may be challenging. To help you narrow down your search, here are our top 5 management tools to keep you and your business on track:

 1. Asana - This is a project management software best suited for smaller teams looking to improve collaboration and accountabil...

We get it– as an entrepreneur you probably like things done a certain way. You’ve put countless hours of sweat and tears into creating your business, turning your unique brainchild into an exciting reality and you’re on your way to manifesting your dreams. How could you possibly trust someone else to take on responsibilities of such high stake? To meddle in your business affairs? Of course, no one else could connect with, build, or expand your business like you!

And yet… Do you find that there never seem to be enough hours in the day? That your responsibilities are piling up and you’re trying to do too many things at once- running a website while keeping up with the never-ending demands of your business, building relationships with existing customers while trying to draw in new ones...?  If so, your business may be thriving, and you may have single-handedly gotten it there, but now, for sustainable growth and productivity, it’s time for an additional set of hands. Enter: the virtual a...

Are you focusing enough on your business procedures?

Business owners nowadays are under tremendous pressure to respond to the increased demands of their customers, the rapid adoption of new technologies, and a constantly changing marketplace. It’s no longer a question of if your business will need to change, but how quickly you can adapt. Planning for future growth is crucial to your business; today’s entrepreneurs have to be prepared to face exponential growth head-on if they want to be a leader in their niche, and as you grow, you’ll need a system that can support your business.

What is a system? 

Systems are the structure around which the other parts of our work are framed and without them, there would be chaos. Most online business owners have a system that enables them to create and manage their digital products and services with ease. These platforms help them to create engaging multimedia information that includes video, text, PDF, and audio files. 

Systems bring out the bra...

Should your business be present on social media? The short answer is likely yes. Social media is a great way to promote your brand and gain exposure. However, you don’t need to jump on board every popular social media network to maximize your reach. 

Creating a marketing strategy for you or your client comprises many parts, including which social media channels to use for your business. With so many options to choose from, deciding which ones deserve your attention can be difficult, but in the long run, it will help you get the best possible return for your posts.

Keep in mind: quality always trumps quantity. It’s better to choose two or three platforms to engage with and consistently post high-quality, engaging content than to spread yourself over many channels but post-lower-quality content because you’re spread too thin. Social media requires management and focusing on a couple of networks will allow more time to meaningfully interact and engage with your audience, which ultimatel...

Growing a business is not easy. First, you need a feasible idea. From there, you need to discover a profitable niche, define a target demographic, and finally, ensure you have something of value to sell them. Whether you're peddling products, services, or information, getting the word out has become increasingly burdensome; without the right marketing strategies to fuel your growth, churning a profit and staying afloat may feel virtually impossible.

In business, one of the most important pieces of advice you’ll receive is to know your market. So, the first step in guiding your business to success is researching your niche. 

However, this involves more than just knowing who your audience is; to profit off your passion, you must also know where there is potential for success. 

What is niche marketing? 

Niche marketing is a marketing strategy that focuses on establishing a well-defined and unique target market. It aims to reach people who are a more exact fit for a product or service,...

Have you ever launched a product with a valuable offer, beautiful graphics, and a great website, and yet it totally failed? If this has happened to you, there may be a schism between your message and the audience receiving it. 

Building a targeted audience doesn’t have to be hard, but it does take hard work. Knowing your audience and their wants and needs will help you provide quality content for them to consume and will help you quickly learn what works and what doesn’t. 

It is important to be aware of common mistakes in audience building that you could be making, and more importantly how these mistakes can be avoided when launching your business. The mistakes listed below can all lead to a loss of money, poor conversion, or improperly targeting an audience, among other things. Keep them in mind so that you know what not to do and can ensure that your product will reach your desired audience and encourage them to take positive action. 

5 mistakes to avoid when building your audi...