Do you struggle to convince your clients of the importance and effectiveness of email marketing?

Even though you know how effective it is, it can sometimes be difficult to convince others when buzzwords like social media marketing, growth hacking, and others are floating around. However, it's important to remember (and remind clients as well) that building an email list is crucial to a successful marketing strategy; it's the best way to build a relationship with potential customers in an intimate, personal way. It's also pretty simple to do! You can build your email list using email marketing software, then send bulk email notifications to everyone on your list regarding your launch promotion, blog updates, or other business services.

Also remember that keeping your lists organized is just as important as setting them up, especially for a launch. If you have many email subscribers on your newsletter list that haven't been opening your emails, your open rate will show below your targe...