Now that you’ve set a goal for your launch, it's time to be strategic. Running your launch campaign across your social platforms can be a significant opportunity to attract new followers, generate sales, and convert your existing audience into customers- which is important since you want to focus on gaining the best return on your investment. However, running your launch on social media requires much more than a single post on launch day.  

In order to execute a successful launch across social media, you first need to create online buzz and anticipation for your product launch. This should be done well in advance of your actual launch date and requires careful planning and preparation- but it absolutely can be done!  

Here are 5 ways to get people buzzing about your launch:

🚀 𝙈𝙖𝙠𝙚 𝙖 𝙩𝙚𝙖𝙨𝙚𝙧- Maintaining an element of mystery while hinting at great things to come is one of the best ways to get users excited about what you have to launch. A teaser is a great way to do this. Teasers are...

Online presence has become essential to every business' growth. It's necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform may risk losing new lucrative opportunities!

Many entrepreneurs are busy looking for unique and effective marketing and SEO strategies to boost online presence, often assuming that by means of creating a website and social media profiles they can control the online presence of their business. However, digital presence is more than just a website and social media profiles! Digital presence is distributed across various channels and platforms on the internet. You have to be able to keep yourself consistent across all the platforms that you have. Learn to balance your social media presence - not too little where you're spread too thin, and not too much where you'll be known to be overbearing.

Why is it important to have a strong digital presence? Digital...

As an entrepreneur, we all know the importance of getting new clients, as well as maintaining the current ones, too. Getting new clients might not be the easiest task, but it is essential for your business to prosper.

One surefire way to be more visible to your customers is to have a website. This is why some people think that building your website is also the beginning of your online business venture. And if you want new customers or clients to your site, you need to boost your website traffic and you don’t just want anyone coming to your site. You want people that are truly interested in your services and products however boosting the amount of traffic to your website is critical to your success online.

Remember that when you bring in more traffic to your website, you'll get a higher chance of having opportunities to grow your business.

Wondering how you can increase organic traffic on your website? Well, it’s never too late to create a strategy for your business! Here are 6 ideas...

Nowadays, the compelling  business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and in order to be relevant, successful and competitive in running any business, you should have a deep understanding about the importance of productivity, efficiency and innovation. 

One of the most exciting times for a small business is when they launch a new product or program.

A product launch is essentially a marketing strategy to showcase and promote their latest product, service, or program. You see it everywhere in social media - businesses will start with a tease, before they slowly announce the product, program, or service, bit by bit up until the launch date.

Some might think it's easy to market a product, but unlike big companies, small businesses rarely have unlimited time and capital for product/program development.

There's a lot of elements to a product launch, mind you - take for example a program launch.

Business owners have to do ensure that...