How Can MSVA Make Your Launch a Success?
Nowadays, the compelling business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and in order to be relevant, successful and competitive in running any business, you should have a deep understanding about the importance of productivity, efficiency and innovation.
One of the most exciting times for a small business is when they launch a new product or program.
A product launch is essentially a marketing strategy to showcase and promote their latest product, service, or program. You see it everywhere in social media - businesses will start with a tease, before they slowly announce the product, program, or service, bit by bit up until the launch date.
Some might think it's easy to market a product, but unlike big companies, small businesses rarely have unlimited time and capital for product/program development.
There's a lot of elements to a product launch, mind you - take for example a program launch.
Business owners have to do ensure that these tasks are executed to make sure that their product launches go as smoothly as possible:
- write out content (for the course / product / service)
- write out content for all pages
- ensure that branding is established
- build pipelines and automations to integrate their systems
- draft up email sequences to gain interest and credibility as potential product buyers
- some would opt to make a webinar to further market their product, which will include registration form building, scheduling, slide making, email broadcasting, and another round pipeline construction
- ensuring that all checkout pages will work and automate smoothly
- make time for individual inquiries or concerns during the product launch itself
- and so, so much more!
This list doesn't even cover the entire marketing aspect of a product launch; creating templates, drafting up posts... it's an endless amount of tasks.
If business owners are doing all of these on their own, imagine the stress and pressure that will be put on them! This is why plenty of small businesses have considered to get an outsourced VA because they know it can help them tremendously.
This is where Most Stellar Virtual Assistants can come in. We can manage the entire process of your product launch. We can create all of the marketing content, blogs, infographics, and anything else that could help you promote your product. We can make sure that all of your clients know about the product through email and other forms of digital marketing.
Simply put, we handle all of the technical and marketing bits, so you can focus on building your high quality content!
Here are some ways that we may help you in the product launch:
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Email Marketing
A major part of any launch’s success is the marketing push behind it! Although print media still plays an important role, it's digital marketing that often connects you to potential customers. MSVA can handle email broadcast, sequences, and automations. We can also filter out your inbox - so you can steer clear of distracting messages, and focus your time and energy on your people.
Social Media Management
Social Media management is an MSVA staple. We can draft up templates, fill it in with relevant content, and utilize social media platforms through hashtags and promotion, and schedule to release them whenever your potential clients are online.
E-Commerce
So, you’ve created your new product or program, you’ve announced it to the media, you’ve marketed it online, now the big question is, how are you going to sell it? If you don’t have a functional, easy-to-use shopping cart system built into your website, it might be difficult for you to get your product out to your customers! MSVA can create your sales and checkout pages, and integrate them to any other platform or payment service that you use.
Never underestimate a product launch - no matter how long you prepare for it, a lot of these (marketing / content writing / site building) happen simultaneously! That’s why outsourcing a VA can help guarantee that your new product launch can go without a hitch!
If you’d like to know how MSVA can help you develop or launch a new product, please go check more of our services.
Do you want to inquire about how we can help you further? Consider booking a call - for free!
