Now that you’ve set a goal for your launch, it's time to be strategic. Running your launch campaign across your social platforms can be a significant opportunity to attract new followers, generate sales, and convert your existing audience into customers- which is important since you want to focus on gaining the best return on your investment. However, running your launch on social media requires much more than a single post on launch day.  

In order to execute a successful launch across social media, you first need to create online buzz and anticipation for your product launch. This should be done well in advance of your actual launch date and requires careful planning and preparation- but it absolutely can be done!  

Here are 5 ways to get people buzzing about your launch:

🚀 𝙈𝙖𝙠𝙚 𝙖 𝙩𝙚𝙖𝙨𝙚𝙧- Maintaining an element of mystery while hinting at great things to come is one of the best ways to get users excited about what you have to launch. A teaser is a great way to do this. Teasers are...

Should your business be present on social media? The short answer is likely yes. Social media is a great way to promote your brand and gain exposure. However, you don’t need to jump on board every popular social media network to maximize your reach. 

Creating a marketing strategy for you or your client comprises many parts, including which social media channels to use for your business. With so many options to choose from, deciding which ones deserve your attention can be difficult, but in the long run, it will help you get the best possible return for your posts.

Keep in mind: quality always trumps quantity. It’s better to choose two or three platforms to engage with and consistently post high-quality, engaging content than to spread yourself over many channels but post-lower-quality content because you’re spread too thin. Social media requires management and focusing on a couple of networks will allow more time to meaningfully interact and engage with your audience, which ultimatel...

Growing a business is not easy. First, you need a feasible idea. From there, you need to discover a profitable niche, define a target demographic, and finally, ensure you have something of value to sell them. Whether you're peddling products, services, or information, getting the word out has become increasingly burdensome; without the right marketing strategies to fuel your growth, churning a profit and staying afloat may feel virtually impossible.

In business, one of the most important pieces of advice you’ll receive is to know your market. So, the first step in guiding your business to success is researching your niche. 

However, this involves more than just knowing who your audience is; to profit off your passion, you must also know where there is potential for success. 

What is niche marketing? 

Niche marketing is a marketing strategy that focuses on establishing a well-defined and unique target market. It aims to reach people who are a more exact fit for a product or service,...

Have you ever launched a product with a valuable offer, beautiful graphics, and a great website, and yet it totally failed? If this has happened to you, there may be a schism between your message and the audience receiving it. 

Building a targeted audience doesn’t have to be hard, but it does take hard work. Knowing your audience and their wants and needs will help you provide quality content for them to consume and will help you quickly learn what works and what doesn’t. 

It is important to be aware of common mistakes in audience building that you could be making, and more importantly how these mistakes can be avoided when launching your business. The mistakes listed below can all lead to a loss of money, poor conversion, or improperly targeting an audience, among other things. Keep them in mind so that you know what not to do and can ensure that your product will reach your desired audience and encourage them to take positive action. 

5 mistakes to avoid when building your audi...

Every business, big or small, needs some kind of internet exposure in today’s world.  That’s because the internet is where the world is increasingly headed; if your business can’t keep up online, it is bound to be left behind. One simple way to start or enhance your digital marketing journey is with the help of SEO: Search Engine Optimization. 

Search Engine Optimization is the process of making changes to your website’s content and design to make it more attractive to search engines as they respond to users’ queries that are relevant to your site.

You’ve likely heard mention of SEO before, and maybe already know that it’s important when it comes to digital marketing strategies. However, in order to really reap the rewards of SEO techniques, you must have a deeper understanding of this complex and multifaceted tool.

How SEO Works: 

SEO works by demonstrating to search engines that your site’s content is the best result for the query or topic at hand, which has been submitted by an ...

Webinars are the best way to generate high-quality leads. Why? Because they are engaging, they are effective tools for strengthening bonds with existing customers, and they automatically provide information that will lead to your prospective clients who have demonstrated actual, relevant interest in your business.

Webinars are said to be an effective marketing tool, proven to generate sales leads when well-executed. Hosting a webinar establishes brand trust and authority, supplements your content marketing, and pulls in more qualified leads.

Effective webinar content should showcase problems, skills objections, and deliver value without teaching too much. I know, you’ve tried webinars and they didn’t work. So here are some ways on how you can successfully generate leads using webinars. 

1. Set crystal clear objectives -  Be clear on what your objectives are from the beginning. If you’re creating a webinar for the purpose of lead generation, then you need to break off any thought of p...

A sales page is an area on your website that allows you to highlight your products or services. This page is essential in converting your audience into actual paying customers. 

A quick note before we start - learning how to create effective sales pages that can convert is a process. Not only do you need to familiarize yourself with the best practices, but you also have to figure out what’s best for your audience.

You can create your sales page in as many ways as you want to, but there are few things that you can follow to reduce the time to set up the page that converts.

Here are some tips that will help you craft a sales page that generates revenue:

1. Know your target audience.  Knowing your target audience and how to reach them is arguably one of the most vital steps in creating a small business strategy. Your target audience should be well-defined even before you launch your business. If you are in the key stages of your startup, it is a good idea to do intensive competitor re...

Have you ever tried promoting your business on Pinterest? 

Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase.

Business owners tend to overlook Pinterest’s social media marketing potential to bring in more business sales and spread the word about their brand, but using the popular site offers so many benefits. Over the past couple of years, Pinterest has become one of the most popular social networks next to Facebook and Twitter.  In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. 

Here are some benefits from using Pinterest for promoting your business:

1. Drive Website Traffic - Being entrepreneurs, we always want our business to be recognized. As I mentioned in the previous blog post, Pinterest plays a vital role in driving more traffic to your website because bringi...

Today's the first day of February and I have to ask - how's your business promotion going?

Is it going well, or are you struggling to promote your product or services?

Whether you’re just starting your business, or if you’ve been in the industry for a while, having an excellent strategy for growing and promoting your business is essential. With the right marketing and promotion techniques, you can go from zero clients to a full schedule, or upgrade from smaller, low paying gigs to landing the high paying clients you've always dreamed of. 

When it comes to promoting a product or service for your business there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results, so you have to try and experiment to see what may work best for your industry, service, and audience!

Here are some ways that may help you in promoting your business: 

1. Use a special offer for new customers - Offering discounts or special c...