Growing a business is not easy. First, you need a feasible idea. From there, you need to discover a profitable niche, define a target demographic, and finally, ensure you have something of value to sell them. Whether you're peddling products, services, or information, getting the word out has become increasingly burdensome; without the right marketing strategies to fuel your growth, churning a profit and staying afloat may feel virtually impossible.

In business, one of the most important pieces of advice you’ll receive is to know your market. So, the first step in guiding your business to success is researching your niche. 

However, this involves more than just knowing who your audience is; to profit off your passion, you must also know where there is potential for success. 

What is niche marketing? 

Niche marketing is a marketing strategy that focuses on establishing a well-defined and unique target market. It aims to reach people who are a more exact fit for a product or service,...