Do you struggle to convince your clients of the importance and effectiveness of email marketing?

Even though you know how effective it is, it can sometimes be difficult to convince others when buzzwords like social media marketing, growth hacking, and others are floating around. However, it's important to remember (and remind clients as well) that building an email list is crucial to a successful marketing strategy; it's the best way to build a relationship with potential customers in an intimate, personal way. It's also pretty simple to do! You can build your email list using email marketing software, then send bulk email notifications to everyone on your list regarding your launch promotion, blog updates, or other business services.

Also remember that keeping your lists organized is just as important as setting them up, especially for a launch. If you have many email subscribers on your newsletter list that haven't been opening your emails, your open rate will show below your targe...

Every business, big or small, needs some kind of internet exposure in today’s world.  That’s because the internet is where the world is increasingly headed; if your business can’t keep up online, it is bound to be left behind. One simple way to start or enhance your digital marketing journey is with the help of SEO: Search Engine Optimization. 

Search Engine Optimization is the process of making changes to your website’s content and design to make it more attractive to search engines as they respond to users’ queries that are relevant to your site.

You’ve likely heard mention of SEO before, and maybe already know that it’s important when it comes to digital marketing strategies. However, in order to really reap the rewards of SEO techniques, you must have a deeper understanding of this complex and multifaceted tool.

How SEO Works: 

SEO works by demonstrating to search engines that your site’s content is the best result for the query or topic at hand, which has been submitted by an ...