5 Ways to Create Buzz-Worthy Social Media Launches

Now that you’ve set a goal for your launch, it's time to be strategic. Running your launch campaign across your social platforms can be a significant opportunity to attract new followers, generate sales, and convert your existing audience into customers- which is important since you want to focus on gaining the best return on your investment. However, running your launch on social media requires much more than a single post on launch day.  

In order to execute a successful launch across social media, you first need to create online buzz and anticipation for your product launch. This should be done well in advance of your actual launch date and requires careful planning and preparation- but it absolutely can be done!  

Here are 5 ways to get people buzzing about your launch:

🚀 𝙈𝙖𝙠𝙚 𝙖 𝙩𝙚𝙖𝙨𝙚𝙧- Maintaining an element of mystery while hinting at great things to come is one of the best ways to get users excited about what you have to launch. A teaser is a great way to do this. Teasers are an effective tool that helps you to grab attention and build anticipation. For this to work best, make sure to find out which social media platforms would be most useful for your product and make sure to be active there.

🚀 𝙎𝙝𝙖𝙧𝙚 𝙮𝙤𝙪𝙧 𝙗𝙚𝙝𝙞𝙣𝙙 𝙩𝙝𝙚 𝙨𝙘𝙚𝙣𝙚𝙨 - This is another great way to create buzz around your launch and give people an inside scoop on what they have to look forward to. Creating a video or sharing posts of your planning and preparation can also build trust and rapport with clients, as they get to know you and your process, making viewers more likely to believe in your product once it’s available.

🚀 𝙊𝙛𝙛𝙚𝙧 𝙚𝙭𝙘𝙡𝙪𝙨𝙞𝙫𝙚 𝙥𝙧𝙚-𝙡𝙖𝙪𝙣𝙘𝙝 𝙖𝙘𝙘𝙚𝙨𝙨 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 - This works particularly well if you are launching informational products or services. Pre-launch access helps you engage your audience before your launch and gets them excited and prepared to take action the moment you go live, giving your launch its best chance of success.

🚀 𝙏𝙚𝙖𝙢 𝙐𝙥 𝙬𝙞𝙩𝙝 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨 - Collaborating with influencers can help you spread awareness and promote credibility, which can greatly boost sales. Having another reliable and respected source vouch for you and your product or service can give you a huge leg up in your market. Remember that every industry is different and will have its own set of influencers, so it’s important to find those most relevant to your niche. Collaboration over the competition can be a game-changer!

🚀 𝙎𝙥𝙧𝙚𝙖𝙙 𝙩𝙝𝙚 𝙒𝙤𝙧𝙙 𝙤𝙣 𝙎𝙤𝙘𝙞𝙖𝙡- Use your user personas to identify the social media platforms that will be most effective to reach your target audience; explore organic posts, as well as ad programs and sponsored posts, offers that you can implement. 

There are many ways to generate online buzz for your social media launch and it may take some trial and error to see what works for you- test different approaches and don’t be afraid to put yourself out there! More importantly, think about how you can combine and/or put your own spin on the tactics discussed above to create your unique recipe for viral growth.

Creating online buzz will excite and encourage consumers to talk about and anticipate your product even before you launch it. This kind of hype is essential to getting your launch off the ground!