Now that you’ve set a goal for your launch, it's time to be strategic. Running your launch campaign across your social platforms can be a significant opportunity to attract new followers, generate sales, and convert your existing audience into customers- which is important since you want to focus on gaining the best return on your investment. However, running your launch on social media requires much more than a single post on launch day.  

In order to execute a successful launch across social media, you first need to create online buzz and anticipation for your product launch. This should be done well in advance of your actual launch date and requires careful planning and preparation- but it absolutely can be done!  

Here are 5 ways to get people buzzing about your launch:

🚀 𝙈𝙖𝙠𝙚 𝙖 𝙩𝙚𝙖𝙨𝙚𝙧- Maintaining an element of mystery while hinting at great things to come is one of the best ways to get users excited about what you have to launch. A teaser is a great way to do this. Teasers are...

No matter how hard we may try and exert all our efforts in our launch, there are still chances of failure. Launching a new product has a lot of benefits and setting the right expectations for your launch is critical to successful marketing results, like attracting more visitors or converting more existing traffic to leads. 

Even if you have created a great product, a lot of its success is dependent on the launch. A product launch is essential because it creates the first impression in your audience’s minds. Here are some helpful tips that may help you avoid a product launch failure.

1. Build a product for your customers, not for yourself - Bear in mind that you’re not the main focus of your product, instead it is your customer. Your entire launch must focus on your prospect’s value and not the features, the pricing, or your “cool” design. Make it about the customer’s needs from the get-go and you’ll not only launch successfully but will also ensure those customers return.
2. Avoid too m...

Webinars are the best way to generate high-quality leads. Why? Because they are engaging, they are effective tools for strengthening bonds with existing customers, and they automatically provide information that will lead to your prospective clients who have demonstrated actual, relevant interest in your business.

Webinars are said to be an effective marketing tool, proven to generate sales leads when well-executed. Hosting a webinar establishes brand trust and authority, supplements your content marketing, and pulls in more qualified leads.

Effective webinar content should showcase problems, skills objections, and deliver value without teaching too much. I know, you’ve tried webinars and they didn’t work. So here are some ways on how you can successfully generate leads using webinars. 

1. Set crystal clear objectives -  Be clear on what your objectives are from the beginning. If you’re creating a webinar for the purpose of lead generation, then you need to break off any thought of p...

Successful product launches result from thorough planning and research conducted by a team of reliable, experienced marketers. 

A successful product launch plan includes numerous aspects, from product development and testing to pricing and marketing strategy. You need to get each of these right to ensure that your product launch is successful.

Here are some successful product launch tips that can benefit your business:

1. Establish your launch strategy - You need a well-established strategy for a new product or program that should be developed alongside the product itself. Essentially, your pre-launch, launch, and post-launch marketing plans should be a part of your product launch plan, right from the beginning. You can’t just wait for the product launch to start. You need to plan ahead, not just till the product launch, even beyond that.
   
   
2. In-depth knowledge about your product or program - Your product plays a starring role in your launch. You need to develop a product that will conn...

As the coronavirus pandemic strikes the business industries - conferences, business gatherings, and events were canceled and began targeting the social distance to limit the spread of the virus. Everything around us changed, socially, and economically.

This is why more entrepreneurs choose to work from home, and webinars are booming more in popularity (even though it was already fairly common before the pandemic). They're a powerful tool for showcasing thought leadership, and increasing brand visibility.

Thanks to technology, webinar meetings have evolved to become far more efficient than in-person meetings. 

Did you know that webinars seem to rank high on the must-have strategies for modern day marketing?

Here are a few key points on why investing time and resources into a webinar can be great for business:

• A webinar gives you the chance to demonstrate and showcase your brand and product to your targeted live audiences. You can easily engage them, gather their feedback, and ...

Nowadays, the compelling  business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and in order to be relevant, successful and competitive in running any business, you should have a deep understanding about the importance of productivity, efficiency and innovation. 

One of the most exciting times for a small business is when they launch a new product or program.

A product launch is essentially a marketing strategy to showcase and promote their latest product, service, or program. You see it everywhere in social media - businesses will start with a tease, before they slowly announce the product, program, or service, bit by bit up until the launch date.

Some might think it's easy to market a product, but unlike big companies, small businesses rarely have unlimited time and capital for product/program development.

There's a lot of elements to a product launch, mind you - take for example a program launch.

Business owners have to do ensure that...