Successful Ways to Generate Leads Using Webinars

Webinars are the best way to generate high-quality leads. Why? Because they are engaging, they are effective tools for strengthening bonds with existing customers, and they automatically provide information that will lead to your prospective clients who have demonstrated actual, relevant interest in your business.

Webinars are said to be an effective marketing tool, proven to generate sales leads when well-executed. Hosting a webinar establishes brand trust and authority, supplements your content marketing, and pulls in more qualified leads.

Effective webinar content should showcase problems, skills objections, and deliver value without teaching too much. I know, you’ve tried webinars and they didn’t work. So here are some ways on how you can successfully generate leads using webinars. 

1. Set crystal clear objectives -  Be clear on what your objectives are from the beginning. If you’re creating a webinar for the purpose of lead generation, then you need to break off any thought of pushing your product or service. 
2. Plan your tactics and build a timeline - The effectiveness and potential success of your webinar will greatly depend on the amount of planning and preparation you do. So start by plotting out the whole process, from start to finish.  Think about what materials, copy, and other content you need to prepare. This should include all promotions, a ‘thanks for registering’ message, supporting materials, and follow-up emails.  
3. Identify the audience you want to reach - As with any marketing you undertake, you always need to have your target audience in mind. Start with your buyer personas and brainstorm which topics are going to be of most interest and value to them. Look at your other content, which has proven the most popular that could be a good place to start. Surveys, online research, customer data, analytics tools, and a list of who registered for your webinar are more than enough to understand how your content should be presented to generate the best results.   
4. Choose your speaker wisely - Make sure that any speaker who is taking part in the webinar is excellent at what they do. The speaker is another important aspect when it comes to drawing in webinar registrations. A poor presenter will give a poor impression of you and you won’t get a second chance to impress.  
5. Have an amazing landing page - Think about the layout, images, and copy you may use on the webinar landing page. This is going to be key to your success and whether you get people registering or not. Keep in mind that no matter what your webinar is about, it will need a great landing page to hit its target audience. Make sure it stands out!  
6. Create a comprehensive webinar promotion plan - By creating a comprehensive webinar promotion plan, you maximize your chances of reaching as many people as possible, so you can share helpful information with them and strengthen their relationship with your organization. To meet your webinar goals you need an effective webinar promotion strategy. That includes engaging social posts, a solid landing page, a perfect title, and a bunch of other things. And make sure that you promote your webinar before, during, and after to make it successful.
7. Invite an industry influencer or specialized guest to your webinar - When you invite an industry influencer or specialized guest to your webinar, they’re usually more than happy to help leverage their audience to drive attendees. Please note: just because they’re usually happy to do it, doesn’t mean it’s their job. You can’t expect them to promote it , that’s your job.      
8. Use SEO to gain attraction - Make sure to find the right keywords for your content and create a compelling title.  All information on the webinar page will help you rank better on Google and other search engines, which, in turn, will allow your content to be delivered to the right people.   
9. Create a webinar funnel - When building a successful webinar, you will need to create a specific sales funnel to your webinar to get as many leads as possible. You can build a thank-you page or an email for customers who have registered for your webinar. Just remember to define a clear CTA for your webinar, which will help you get to know your audience better, such as a survey or a quiz.  Or you can offer a freebie - Everyone loves a freebie, and as you can guess, more people are likely to sign up for your webinar if it’s free. Practically speaking, this means that you can sometimes generate more leads by running a webinar than you can by offering a free downloadable resource like a whitepaper or ebook. And to give your webinar more value, consider creating exclusivity and urgency to make browsers feel like they may miss out if they don’t attend your webinar.          
10. Always have a contingency plan - Sometimes, even with the best planning in the world, things can go wrong. Brainstorm everything that could happen and plan for how you would deal with it – what’s Plan B? Technology is great but it can be the cause of many issues. If you’re planning your first webinar, make sure you’ve thought about things like the bandwidth you’ll need, firewalls, and whether different browsers will be supported.

Webinars are powerful, and certainly, there are a lot more than 10 ways to use them. Hopefully, this list inspires you to know how to use webinars in your business, whether they’re for lead generation, sales, training, or business growth. 

Remember that the success of your webinar will ultimately come down to the planning and effort you put in. 

Do you want to create high-quality webinar content, but you don’t know how to set it up? Most Stellar Virtual Assistants can help you with just that! Schedule a call here!