No matter how hard we may try and exert all our efforts in our launch, there are still chances of failure. Launching a new product has a lot of benefits and setting the right expectations for your launch is critical to successful marketing results, like attracting more visitors or converting more existing traffic to leads. 

Even if you have created a great product, a lot of its success is dependent on the launch. A product launch is essential because it creates the first impression in your audience’s minds. Here are some helpful tips that may help you avoid a product launch failure.

1. Build a product for your customers, not for yourself - Bear in mind that you’re not the main focus of your product, instead it is your customer. Your entire launch must focus on your prospect’s value and not the features, the pricing, or your “cool” design. Make it about the customer’s needs from the get-go and you’ll not only launch successfully but will also ensure those customers return.
2. Avoid too m...

Webinars are the best way to generate high-quality leads. Why? Because they are engaging, they are effective tools for strengthening bonds with existing customers, and they automatically provide information that will lead to your prospective clients who have demonstrated actual, relevant interest in your business.

Webinars are said to be an effective marketing tool, proven to generate sales leads when well-executed. Hosting a webinar establishes brand trust and authority, supplements your content marketing, and pulls in more qualified leads.

Effective webinar content should showcase problems, skills objections, and deliver value without teaching too much. I know, you’ve tried webinars and they didn’t work. So here are some ways on how you can successfully generate leads using webinars. 

1. Set crystal clear objectives -  Be clear on what your objectives are from the beginning. If you’re creating a webinar for the purpose of lead generation, then you need to break off any thought of p...

Successful product launches result from thorough planning and research conducted by a team of reliable, experienced marketers. 

A successful product launch plan includes numerous aspects, from product development and testing to pricing and marketing strategy. You need to get each of these right to ensure that your product launch is successful.

Here are some successful product launch tips that can benefit your business:

1. Establish your launch strategy - You need a well-established strategy for a new product or program that should be developed alongside the product itself. Essentially, your pre-launch, launch, and post-launch marketing plans should be a part of your product launch plan, right from the beginning. You can’t just wait for the product launch to start. You need to plan ahead, not just till the product launch, even beyond that.
   
   
2. In-depth knowledge about your product or program - Your product plays a starring role in your launch. You need to develop a product that will conn...

LinkedIn is not just for professionals and job seekers. In fact, millions of professionals use LinkedIn every day to grow their networks and their careers! But did you know that you can use LinkedIn to grow your business? 

With the popularity of social media platforms like Facebook, Instagram, and Twitter, it’s easy to get your business names known to customers directly, but can be less effective in branding your company to other companies, potential employees, and business leads. LinkedIn has always been one of the best platforms to perform business outreaching!

It is also a media tool that shows your business to millions of connections that you can use to build relationships with individuals and other entrepreneurs to promote your products or services. Having a business LinkedIn page is just as important as having a website for your company. 

Quick tip: LinkedIn consists of a totally different audience so aggressive selling and advertising will not work well on LinkedIn. You have ...

Today's the first day of February and I have to ask - how's your business promotion going?

Is it going well, or are you struggling to promote your product or services?

Whether you’re just starting your business, or if you’ve been in the industry for a while, having an excellent strategy for growing and promoting your business is essential. With the right marketing and promotion techniques, you can go from zero clients to a full schedule, or upgrade from smaller, low paying gigs to landing the high paying clients you've always dreamed of. 

When it comes to promoting a product or service for your business there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results, so you have to try and experiment to see what may work best for your industry, service, and audience!

Here are some ways that may help you in promoting your business: 

1. Use a special offer for new customers - Offering discounts or special c...

Online presence has become essential to every business' growth. It's necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform may risk losing new lucrative opportunities!

Many entrepreneurs are busy looking for unique and effective marketing and SEO strategies to boost online presence, often assuming that by means of creating a website and social media profiles they can control the online presence of their business. However, digital presence is more than just a website and social media profiles! Digital presence is distributed across various channels and platforms on the internet. You have to be able to keep yourself consistent across all the platforms that you have. Learn to balance your social media presence - not too little where you're spread too thin, and not too much where you'll be known to be overbearing.

Why is it important to have a strong digital presence? Digital...

Dreaming of spending more time with family at home while working? Considering becoming a Virtual Assistant? Or are you looking to launch a Virtual Assistant business? In order to excel as a Virtual Assistant, you need to learn how to be time-efficient, highly communicative, and impeccably organized.

The virtual assistant industry has been growing steadily since it has begun. The growth and affordability of technology, and the increase in number of solopreneurs, have created a need for virtual support staff. A virtual support business provides an opportunity to apply your administrative support skills to your home-based business. It’s fast, reliable, and affordable to start, especially if you already have the skills, equipment, and software to do the work.

For those entrepreneurs that want to hire a Virtual Assistant, it is important to find the right virtual assistant softwares to facilitate your virtual environment, protect your time, and get the most out of your investment. R...

Hello 2021! 

Finally, we’re jumping into another new year! Most of us just want to forget 2020 and hope that 2021 will be a year of recovery for everyone.

With that in mind, I bet you've also thought long and hard about your 2021 goals. You might also think that you want to set your goals a lot differently than you did in the past years. Now is the opportunity to take a whole new perspective on how you want to plan for your business and your career in the next 12 months.

If you’ve read my previous blog post, I’ve talked about resolutions for the business. This time around, we're going to talk about goal setting. How are they related? Keep in mind that resolutions are made up of goals. The resolution is the overarching theme or the implied direction you wish to take with your life. Goals, on the other hand, are the activities that fall within the theme or the specific steps you want to take. 

Consider your resolutions as goals to accomplish during 2021. Goal setting is an essential ...

Are you ready for 2021?

As 2020 draws to a close, it's also perfect time to take a new step and set goals for the year ahead. You may have plans to improve your health, attain that dream physique, invest your money, or finally take the travel you've been dreaming of!

A new year is a beginning, and with it comes the motivation to seek out new goals and resolutions, new plans, dreams, and new directions. Entrepreneurs, especially, are not immune to setting these resolutions for their business ventures in the coming year. Having a new year's resolution can also help align your goals, and keep your focus on what projects to do!

The end of the year is a perfect time to reflect on your business' progress over the past year and plan how you want it to develop in the year ahead. Or, if you're planning on starting a business, this is the right time to put those plans into concrete action.

Before we get into it - I know what you're thinking. We just got through an entire year that's so chao...

Nowadays, the compelling  business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and in order to be relevant, successful and competitive in running any business, you should have a deep understanding about the importance of productivity, efficiency and innovation. 

One of the most exciting times for a small business is when they launch a new product or program.

A product launch is essentially a marketing strategy to showcase and promote their latest product, service, or program. You see it everywhere in social media - businesses will start with a tease, before they slowly announce the product, program, or service, bit by bit up until the launch date.

Some might think it's easy to market a product, but unlike big companies, small businesses rarely have unlimited time and capital for product/program development.

There's a lot of elements to a product launch, mind you - take for example a program launch.

Business owners have to do ensure that...