6 Ways to Grow Your Business With LinkedIn

LinkedIn is not just for professionals and job seekers. In fact, millions of professionals use LinkedIn every day to grow their networks and their careers! But did you know that you can use LinkedIn to grow your business? 

With the popularity of social media platforms like Facebook, Instagram, and Twitter, it’s easy to get your business names known to customers directly, but can be less effective in branding your company to other companies, potential employees, and business leads. LinkedIn has always been one of the best platforms to perform business outreaching!

It is also a media tool that shows your business to millions of connections that you can use to build relationships with individuals and other entrepreneurs to promote your products or services. Having a business LinkedIn page is just as important as having a website for your company. 

Quick tip: LinkedIn consists of a totally different audience so aggressive selling and advertising will not work well on LinkedIn. You have to create a strategic plan specifically for LinkedIn to give you better connections to other businesses!

Here are some tips on you can grow your business with LinkedIn:

1. Create company pages to define and promote your business - If you’re an entrepreneur or business owner you need a company page. A LinkedIn company page provides you a streamlined way to inform your potential clients, partners, and strangers of a glimpse of your business. Be sure that your page should be consistently updated and keep your ‘About Section’ focused on the problems you solve and the benefits you provide.
   
   
2. Create creative and relevant LinkedIn posts - Creating a creative post that teaches and promotes engagement plays a vital role in content marketing. And by posting relevant content, a company may establish itself as well established in their industry. Keep in mind that an effective content strategy isn’t just about reaching the right people, it’s about reaching them in the right context. This is can be a major challenge for B2B marketers operating in the social space.
   
   
3. Join and be active in LinkedIn Groups - Joining a relevant LinkedIn group is the most effective way to stay on top of industry trends, you can create awareness about your business, and do some good old-fashioned networking. But just a piece of advice - be a bit more particular with the groups you join. Join active groups that have genuine conversations. Remember that building a reputation and forging strong relationships takes a lot time and effort.  
   
   
4. Promote your LinkedIn Page - To increase the number of users that visit your LinkedIn profile, include a link to it in the signature of your emails or create a LinkedIn badge for your website or blog, so visitors can easily find your profile and connect with you.
   
   
5. Always check your LinkedIn Analytics - It’s a good idea to start learning how to analyze LinkedIn data on the example of your own profile. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Remember that it is better to know the best decisions on what content to post to grow your reach and engagement by analyzing the analytics. 
   
   
6. Ask for recommendations - Social proof is important in LinkedIn too! You can ask your past colleagues and clients to write a recommendation for your profile. This helps create trust and show future connections to your potential target audience. 

These are just a few practices that would help you grow your business and it may be more challenging to determine what best practices to follow in order to grow business on LinkedIn. When executed properly, it can do amazing things for your business!

Always remember that generating ongoing engagement with the right audience requires consistency while you won’t have overnight success, your efforts can pay off big. It took strategic steps to ensure it was building a strong and effective organic social presence.

LinkedIn is just one of those important Social media these days that you can use for your business growth, so make sure your business is taking full advantage of it!