Should your business be present on social media? The short answer is likely yes. Social media is a great way to promote your brand and gain exposure. However, you don’t need to jump on board every popular social media network to maximize your reach. 

Creating a marketing strategy for you or your client comprises many parts, including which social media channels to use for your business. With so many options to choose from, deciding which ones deserve your attention can be difficult, but in the long run, it will help you get the best possible return for your posts.

Keep in mind: quality always trumps quantity. It’s better to choose two or three platforms to engage with and consistently post high-quality, engaging content than to spread yourself over many channels but post-lower-quality content because you’re spread too thin. Social media requires management and focusing on a couple of networks will allow more time to meaningfully interact and engage with your audience, which ultimatel...

LinkedIn is not just for professionals and job seekers. In fact, millions of professionals use LinkedIn every day to grow their networks and their careers! But did you know that you can use LinkedIn to grow your business? 

With the popularity of social media platforms like Facebook, Instagram, and Twitter, it’s easy to get your business names known to customers directly, but can be less effective in branding your company to other companies, potential employees, and business leads. LinkedIn has always been one of the best platforms to perform business outreaching!

It is also a media tool that shows your business to millions of connections that you can use to build relationships with individuals and other entrepreneurs to promote your products or services. Having a business LinkedIn page is just as important as having a website for your company. 

Quick tip: LinkedIn consists of a totally different audience so aggressive selling and advertising will not work well on LinkedIn. You have ...