Should your business be present on social media? The short answer is likely yes. Social media is a great way to promote your brand and gain exposure. However, you don’t need to jump on board every popular social media network to maximize your reach. 

Creating a marketing strategy for you or your client comprises many parts, including which social media channels to use for your business. With so many options to choose from, deciding which ones deserve your attention can be difficult, but in the long run, it will help you get the best possible return for your posts.

Keep in mind: quality always trumps quantity. It’s better to choose two or three platforms to engage with and consistently post high-quality, engaging content than to spread yourself over many channels but post-lower-quality content because you’re spread too thin. Social media requires management and focusing on a couple of networks will allow more time to meaningfully interact and engage with your audience, which ultimatel...

Have you ever tried promoting your business on Pinterest? 

Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase.

Business owners tend to overlook Pinterest’s social media marketing potential to bring in more business sales and spread the word about their brand, but using the popular site offers so many benefits. Over the past couple of years, Pinterest has become one of the most popular social networks next to Facebook and Twitter.  In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. 

Here are some benefits from using Pinterest for promoting your business:

1. Drive Website Traffic - Being entrepreneurs, we always want our business to be recognized. As I mentioned in the previous blog post, Pinterest plays a vital role in driving more traffic to your website because bringi...