What is a Webinar?

As the coronavirus pandemic strikes the business industries - conferences, business gatherings, and events were canceled and began targeting the social distance to limit the spread of the virus. Everything around us changed, socially, and economically.

This is why more entrepreneurs choose to work from home, and webinars are booming more in popularity (even though it was already fairly common before the pandemic). They're a powerful tool for showcasing thought leadership, and increasing brand visibility.

Thanks to technology, webinar meetings have evolved to become far more efficient than in-person meetings. 

Did you know that webinars seem to rank high on the must-have strategies for modern day marketing?

Here are a few key points on why investing time and resources into a webinar can be great for business:

• A webinar gives you the chance to demonstrate and showcase your brand and product to your targeted live audiences. You can easily engage them, gather their feedback, and answer all their questions in real time. 
  
  
• A webinar structure is perfect for educational and training tools, which can help to provide something valuable to your potential clients, especially if you're planning on running a digital course program!
  
  
• A webinar gives you the chance to create and deliver high-quality visual content that can leave a positive impact on your potential clients.
  
  
• They are a great way to generate new leads, and convert paying clients!
  
  
• Conducting webinars can greatly influence your search engine ranking.
  
  
• Webinars provide a valuable opportunity to secure your existing pipeline. 
  
  
• It also helps you have a solid marketing plan!
  
  
• Webinars are easily accessible to a global audience. All they need is an internet connection, and a link!
  
  
• A webinar allows you to create a rich collection of information and data to have a better understanding of your potential clients' needs, as well as predict what your clients might want in the future.
  
  
• Lastly, hosting a webinar is a very cost-effective way to market your products. Many of the tools that are required to host a webinar are either free or cheap to use. This means that all you need is a good, stable internet connection, great content, and you can reach out to a worldwide audience!

Webinars indeed are one of the powerful marketing strategies, and there are a lot of reasons to go for it! Hopefully this list might inspire you to try using webinars in your business, whether they’re for lead generation, sales, training, or all of the above. 

Interested in running your own webinars? Or do you want to create a high quality webinar content, but you don’t know how to set it up? Most Stellar Virtual Assistants can help you with just that! Schedule a call here!