What is a Sales Page?

A sales page is an area on your website that allows you to highlight your products or services. This page is essential in converting your audience into actual paying customers. 

A quick note before we start - learning how to create effective sales pages that can convert is a process. Not only do you need to familiarize yourself with the best practices, but you also have to figure out what’s best for your audience.

You can create your sales page in as many ways as you want to, but there are few things that you can follow to reduce the time to set up the page that converts.

Here are some tips that will help you craft a sales page that generates revenue:

1. Know your target audience.  Knowing your target audience and how to reach them is arguably one of the most vital steps in creating a small business strategy. Your target audience should be well-defined even before you launch your business. If you are in the key stages of your startup, it is a good idea to do intensive competitor research and/or market study on businesses that have the same or a very similar audience to yours.
   
   
2. Describe how your product or service can help your target audience. Before you can convert your audience to paying clients, it's essential that you take the first step to get to know them. What do they need? Promising your audience something of value can get them to the door, but it will be much more effective if you are able to fully satisfy their needs. It pays (quite literally!) to get to know your audience, and the more that you're able to reach and target them, the stronger your sales page will become. 
   
   
3. Share customer testimonials as social proof for your product’s or service’s quality.  Social proof can be an effective marketing tactic for a number of reasons. It is a piece of evidence that other people have purchased and found value in a product or service offered by a business. Because people are more likely to purchase a product or service that others are already purchasing. Moreover, social proof can be a way to even increase conversions because it shows potential clients how popular a product or service is.
   
   
4. Create a call to action that will bring your whole sales page together. Ending your sales page with a clear next step is crucial for persuading your target audience to take your desired action, it packs an persuasive punch and crystalizes the desired action in their minds. Always remember that your call to action has to be consistent and apparent throughout the page! Make it an offer your visitors can’t refuse.
   
   
5. Incorporate social media share buttons - You may have noticed the increasing use of social media share buttons on the top or sides of website pages and blogs. Sharing buttons are a great tool to get your product or service to reach a is a great tool to get your product or service to reach a wider net. Sharing buttons can help create a presence on social media platforms as well as providing other benefits for your brand
   
   
6. Create a price point for your audience -The price of your product is a huge determiner on your conversion rate. Always remember that pricing should be in line with the value of the benefits that your business provides for its customers, while also bearing in mind the prices your competitor’s charge.

When it comes to converting your casual readers into customers, your sales page is the key element. It’s your best opportunity and your one-stop-shop to direct your leads to find out what you’re selling, why you’re selling it, and why they need to buy it.

Don't worry about getting your sales page perfect - there's a lot of elements to it, but as long as you remember to optimize the content and ensure that the interface is seamless, you've already overcome the most challenging yet most rewarding way to improve lead generation across your site. 

It’s all about figuring out what makes your visitors tick, then capitalizing on that knowledge.

If you are an individual or a business looking to better attract and engage with your clients online using powerful and effective sales pages, Most Stellar Virtual Assistants can help you out! Click here to book a call with us for free.