LinkedIn is not just for professionals and job seekers. In fact, millions of professionals use LinkedIn every day to grow their networks and their careers! But did you know that you can use LinkedIn to grow your business? 

With the popularity of social media platforms like Facebook, Instagram, and Twitter, it’s easy to get your business names known to customers directly, but can be less effective in branding your company to other companies, potential employees, and business leads. LinkedIn has always been one of the best platforms to perform business outreaching!

It is also a media tool that shows your business to millions of connections that you can use to build relationships with individuals and other entrepreneurs to promote your products or services. Having a business LinkedIn page is just as important as having a website for your company. 

Quick tip: LinkedIn consists of a totally different audience so aggressive selling and advertising will not work well on LinkedIn. You have ...

A sales page is an area on your website that allows you to highlight your products or services. This page is essential in converting your audience into actual paying customers. 

A quick note before we start - learning how to create effective sales pages that can convert is a process. Not only do you need to familiarize yourself with the best practices, but you also have to figure out what’s best for your audience.

You can create your sales page in as many ways as you want to, but there are few things that you can follow to reduce the time to set up the page that converts.

Here are some tips that will help you craft a sales page that generates revenue:

1. Know your target audience.  Knowing your target audience and how to reach them is arguably one of the most vital steps in creating a small business strategy. Your target audience should be well-defined even before you launch your business. If you are in the key stages of your startup, it is a good idea to do intensive competitor re...

Have you ever tried promoting your business on Pinterest? 

Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase.

Business owners tend to overlook Pinterest’s social media marketing potential to bring in more business sales and spread the word about their brand, but using the popular site offers so many benefits. Over the past couple of years, Pinterest has become one of the most popular social networks next to Facebook and Twitter.  In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. 

Here are some benefits from using Pinterest for promoting your business:

1. Drive Website Traffic - Being entrepreneurs, we always want our business to be recognized. As I mentioned in the previous blog post, Pinterest plays a vital role in driving more traffic to your website because bringi...

Today's the first day of February and I have to ask - how's your business promotion going?

Is it going well, or are you struggling to promote your product or services?

Whether you’re just starting your business, or if you’ve been in the industry for a while, having an excellent strategy for growing and promoting your business is essential. With the right marketing and promotion techniques, you can go from zero clients to a full schedule, or upgrade from smaller, low paying gigs to landing the high paying clients you've always dreamed of. 

When it comes to promoting a product or service for your business there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results, so you have to try and experiment to see what may work best for your industry, service, and audience!

Here are some ways that may help you in promoting your business: 

1. Use a special offer for new customers - Offering discounts or special c...

Online presence has become essential to every business' growth. It's necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform may risk losing new lucrative opportunities!

Many entrepreneurs are busy looking for unique and effective marketing and SEO strategies to boost online presence, often assuming that by means of creating a website and social media profiles they can control the online presence of their business. However, digital presence is more than just a website and social media profiles! Digital presence is distributed across various channels and platforms on the internet. You have to be able to keep yourself consistent across all the platforms that you have. Learn to balance your social media presence - not too little where you're spread too thin, and not too much where you'll be known to be overbearing.

Why is it important to have a strong digital presence? Digital...

Dreaming of spending more time with family at home while working? Considering becoming a Virtual Assistant? Or are you looking to launch a Virtual Assistant business? In order to excel as a Virtual Assistant, you need to learn how to be time-efficient, highly communicative, and impeccably organized.

The virtual assistant industry has been growing steadily since it has begun. The growth and affordability of technology, and the increase in number of solopreneurs, have created a need for virtual support staff. A virtual support business provides an opportunity to apply your administrative support skills to your home-based business. It’s fast, reliable, and affordable to start, especially if you already have the skills, equipment, and software to do the work.

For those entrepreneurs that want to hire a Virtual Assistant, it is important to find the right virtual assistant softwares to facilitate your virtual environment, protect your time, and get the most out of your investment. R...

Hello 2021! 

Finally, we’re jumping into another new year! Most of us just want to forget 2020 and hope that 2021 will be a year of recovery for everyone.

With that in mind, I bet you've also thought long and hard about your 2021 goals. You might also think that you want to set your goals a lot differently than you did in the past years. Now is the opportunity to take a whole new perspective on how you want to plan for your business and your career in the next 12 months.

If you’ve read my previous blog post, I’ve talked about resolutions for the business. This time around, we're going to talk about goal setting. How are they related? Keep in mind that resolutions are made up of goals. The resolution is the overarching theme or the implied direction you wish to take with your life. Goals, on the other hand, are the activities that fall within the theme or the specific steps you want to take. 

Consider your resolutions as goals to accomplish during 2021. Goal setting is an essential ...

Are you ready for 2021?

As 2020 draws to a close, it's also perfect time to take a new step and set goals for the year ahead. You may have plans to improve your health, attain that dream physique, invest your money, or finally take the travel you've been dreaming of!

A new year is a beginning, and with it comes the motivation to seek out new goals and resolutions, new plans, dreams, and new directions. Entrepreneurs, especially, are not immune to setting these resolutions for their business ventures in the coming year. Having a new year's resolution can also help align your goals, and keep your focus on what projects to do!

The end of the year is a perfect time to reflect on your business' progress over the past year and plan how you want it to develop in the year ahead. Or, if you're planning on starting a business, this is the right time to put those plans into concrete action.

Before we get into it - I know what you're thinking. We just got through an entire year that's so chao...