Have you ever launched a product with a valuable offer, beautiful graphics, and a great website, and yet it totally failed? If this has happened to you, there may be a schism between your message and the audience receiving it. 

Building a targeted audience doesn’t have to be hard, but it does take hard work. Knowing your audience and their wants and needs will help you provide quality content for them to consume and will help you quickly learn what works and what doesn’t. 

It is important to be aware of common mistakes in audience building that you could be making, and more importantly how these mistakes can be avoided when launching your business. The mistakes listed below can all lead to a loss of money, poor conversion, or improperly targeting an audience, among other things. Keep them in mind so that you know what not to do and can ensure that your product will reach your desired audience and encourage them to take positive action. 

5 mistakes to avoid when building your audi...

Every marketer says that building an audience is the key to selling their product and services, but building an audience, especially when you’re just starting out, can feel overwhelming and frustratingly difficult at first.

Whether you’re building from the ground up or are looking to increase your current audience, it’s useful to remember that every business owner starts from zero-zero followers, zero email lists, zero customers, and clients. 

Below are some tips for building and strengthening your audience, whether you’re a newbie or a seasoned entrepreneur: 

1. Identify your unique value - Your unique value as an entrepreneur is what sets you apart from your competitors, even within the exact same niche. Your unique value is one of the biggest reasons why somebody will look at the content you share and it’s up to you to continue creating and sharing consistently in your own unique way. Remember your goal is not to be the most famous in the world but to be the best-known within your...

No matter how hard we may try and exert all our efforts in our launch, there are still chances of failure. Launching a new product has a lot of benefits and setting the right expectations for your launch is critical to successful marketing results, like attracting more visitors or converting more existing traffic to leads. 

Even if you have created a great product, a lot of its success is dependent on the launch. A product launch is essential because it creates the first impression in your audience’s minds. Here are some helpful tips that may help you avoid a product launch failure.

1. Build a product for your customers, not for yourself - Bear in mind that you’re not the main focus of your product, instead it is your customer. Your entire launch must focus on your prospect’s value and not the features, the pricing, or your “cool” design. Make it about the customer’s needs from the get-go and you’ll not only launch successfully but will also ensure those customers return.
2. Avoid too m...

Webinars are the best way to generate high-quality leads. Why? Because they are engaging, they are effective tools for strengthening bonds with existing customers, and they automatically provide information that will lead to your prospective clients who have demonstrated actual, relevant interest in your business.

Webinars are said to be an effective marketing tool, proven to generate sales leads when well-executed. Hosting a webinar establishes brand trust and authority, supplements your content marketing, and pulls in more qualified leads.

Effective webinar content should showcase problems, skills objections, and deliver value without teaching too much. I know, you’ve tried webinars and they didn’t work. So here are some ways on how you can successfully generate leads using webinars. 

1. Set crystal clear objectives -  Be clear on what your objectives are from the beginning. If you’re creating a webinar for the purpose of lead generation, then you need to break off any thought of p...

Successful product launches result from thorough planning and research conducted by a team of reliable, experienced marketers. 

A successful product launch plan includes numerous aspects, from product development and testing to pricing and marketing strategy. You need to get each of these right to ensure that your product launch is successful.

Here are some successful product launch tips that can benefit your business:

1. Establish your launch strategy - You need a well-established strategy for a new product or program that should be developed alongside the product itself. Essentially, your pre-launch, launch, and post-launch marketing plans should be a part of your product launch plan, right from the beginning. You can’t just wait for the product launch to start. You need to plan ahead, not just till the product launch, even beyond that.
   
   
2. In-depth knowledge about your product or program - Your product plays a starring role in your launch. You need to develop a product that will conn...

Online presence has become essential to every business' growth. It's necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform may risk losing new lucrative opportunities!

Many entrepreneurs are busy looking for unique and effective marketing and SEO strategies to boost online presence, often assuming that by means of creating a website and social media profiles they can control the online presence of their business. However, digital presence is more than just a website and social media profiles! Digital presence is distributed across various channels and platforms on the internet. You have to be able to keep yourself consistent across all the platforms that you have. Learn to balance your social media presence - not too little where you're spread too thin, and not too much where you'll be known to be overbearing.

Why is it important to have a strong digital presence? Digital...

As an entrepreneur, we all know the importance of getting new clients, as well as maintaining the current ones, too. Getting new clients might not be the easiest task, but it is essential for your business to prosper.

One surefire way to be more visible to your customers is to have a website. This is why some people think that building your website is also the beginning of your online business venture. And if you want new customers or clients to your site, you need to boost your website traffic and you don’t just want anyone coming to your site. You want people that are truly interested in your services and products however boosting the amount of traffic to your website is critical to your success online.

Remember that when you bring in more traffic to your website, you'll get a higher chance of having opportunities to grow your business.

Wondering how you can increase organic traffic on your website? Well, it’s never too late to create a strategy for your business! Here are 6 ideas...

Dreaming of spending more time with family at home while working? Considering becoming a Virtual Assistant? Or are you looking to launch a Virtual Assistant business? In order to excel as a Virtual Assistant, you need to learn how to be time-efficient, highly communicative, and impeccably organized.

The virtual assistant industry has been growing steadily since it has begun. The growth and affordability of technology, and the increase in number of solopreneurs, have created a need for virtual support staff. A virtual support business provides an opportunity to apply your administrative support skills to your home-based business. It’s fast, reliable, and affordable to start, especially if you already have the skills, equipment, and software to do the work.

For those entrepreneurs that want to hire a Virtual Assistant, it is important to find the right virtual assistant softwares to facilitate your virtual environment, protect your time, and get the most out of your investment. R...

As the coronavirus pandemic strikes the business industries - conferences, business gatherings, and events were canceled and began targeting the social distance to limit the spread of the virus. Everything around us changed, socially, and economically.

This is why more entrepreneurs choose to work from home, and webinars are booming more in popularity (even though it was already fairly common before the pandemic). They're a powerful tool for showcasing thought leadership, and increasing brand visibility.

Thanks to technology, webinar meetings have evolved to become far more efficient than in-person meetings. 

Did you know that webinars seem to rank high on the must-have strategies for modern day marketing?

Here are a few key points on why investing time and resources into a webinar can be great for business:

• A webinar gives you the chance to demonstrate and showcase your brand and product to your targeted live audiences. You can easily engage them, gather their feedback, and ...

Nowadays, the compelling  business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and in order to be relevant, successful and competitive in running any business, you should have a deep understanding about the importance of productivity, efficiency and innovation. 

One of the most exciting times for a small business is when they launch a new product or program.

A product launch is essentially a marketing strategy to showcase and promote their latest product, service, or program. You see it everywhere in social media - businesses will start with a tease, before they slowly announce the product, program, or service, bit by bit up until the launch date.

Some might think it's easy to market a product, but unlike big companies, small businesses rarely have unlimited time and capital for product/program development.

There's a lot of elements to a product launch, mind you - take for example a program launch.

Business owners have to do ensure that...