Online presence has become essential to every business' growth. It's necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform may risk losing new lucrative opportunities!

Many entrepreneurs are busy looking for unique and effective marketing and SEO strategies to boost online presence, often assuming that by means of creating a website and social media profiles they can control the online presence of their business. However, digital presence is more than just a website and social media profiles! Digital presence is distributed across various channels and platforms on the internet. You have to be able to keep yourself consistent across all the platforms that you have. Learn to balance your social media presence - not too little where you're spread too thin, and not too much where you'll be known to be overbearing.

Why is it important to have a strong digital presence? Digital...

As an entrepreneur, we all know the importance of getting new clients, as well as maintaining the current ones, too. Getting new clients might not be the easiest task, but it is essential for your business to prosper.

One surefire way to be more visible to your customers is to have a website. This is why some people think that building your website is also the beginning of your online business venture. And if you want new customers or clients to your site, you need to boost your website traffic and you don’t just want anyone coming to your site. You want people that are truly interested in your services and products however boosting the amount of traffic to your website is critical to your success online.

Remember that when you bring in more traffic to your website, you'll get a higher chance of having opportunities to grow your business.

Wondering how you can increase organic traffic on your website? Well, it’s never too late to create a strategy for your business! Here are 6 ideas...

Hello 2021! 

Finally, we’re jumping into another new year! Most of us just want to forget 2020 and hope that 2021 will be a year of recovery for everyone.

With that in mind, I bet you've also thought long and hard about your 2021 goals. You might also think that you want to set your goals a lot differently than you did in the past years. Now is the opportunity to take a whole new perspective on how you want to plan for your business and your career in the next 12 months.

If you’ve read my previous blog post, I’ve talked about resolutions for the business. This time around, we're going to talk about goal setting. How are they related? Keep in mind that resolutions are made up of goals. The resolution is the overarching theme or the implied direction you wish to take with your life. Goals, on the other hand, are the activities that fall within the theme or the specific steps you want to take. 

Consider your resolutions as goals to accomplish during 2021. Goal setting is an essential ...

Are you ready for 2021?

As 2020 draws to a close, it's also perfect time to take a new step and set goals for the year ahead. You may have plans to improve your health, attain that dream physique, invest your money, or finally take the travel you've been dreaming of!

A new year is a beginning, and with it comes the motivation to seek out new goals and resolutions, new plans, dreams, and new directions. Entrepreneurs, especially, are not immune to setting these resolutions for their business ventures in the coming year. Having a new year's resolution can also help align your goals, and keep your focus on what projects to do!

The end of the year is a perfect time to reflect on your business' progress over the past year and plan how you want it to develop in the year ahead. Or, if you're planning on starting a business, this is the right time to put those plans into concrete action.

Before we get into it - I know what you're thinking. We just got through an entire year that's so chao...