What is a Runway?

Any idea of what exactly the runway is? How it is important to your business?

Well, a runway is the phase leading up to your pre-launch content. The intention in this phase is to warm up your audience and build anticipation for the free experience/pre-launch content. It's essentially creating demand for the launch. 

Before you start your pre-launch content, it's a good idea to set goals for your launch, so you know how to measure your outcomes. Remember that attention is a finite resource. In today’s busy online world, everyone has a limited amount of attention for the massive amount of content headed their way. Scaling your business can be as simple as getting more people into your launches and building a stronger relationship with them before you launch — so it’s definitely in your best interest to maximize that attention wisely!

The best part? Having an extra pair of hands to help you is one way to make sure that you have that perfect runway for your business. So, why go through it solo, when you can hire a Virtual Assistant to make sure that everything will go as smoothly as possible?

Amy Porterfield, a household name for women in small businesses, had the best entrepreneurial decisions when she hired a VA.

If you listen to one of her most recent podcast interviews with Shannon Miles, they both agree that having a VA during your runway phase would really be so beneficial to have a successful runway launch. 

Here are few things to consider why having a VA will help your runway a success: 

Maximize your resources 

For many startups, you find that you’re in a situation where you’re “rich in ideas, poor in resources.” You have limited time, money, and people power to get ideas off the ground which could really help you launch your business. Hiring a VA can help you address those issues, quickly and easily.

Take care of your admin works

While you're busy with your runway, you might find yourself feeling so occupied and so out of time that it's starting to drive you nuts. There's so much to do, yet you feel like the most important tasks are falling by the wayside. Virtual assistants can take those tasks off your hands so that you can focus more freely on the activities which are a better use of your time – those which directly contribute to your business growth. While this may be one secret to success, you could also even be able to take a break every now and then!

A VA brings skills

There is a huge market of virtual assistants that can be found who already come with the skills you need to tackle the specific tasks for your business. 

They can keep you connected with your customers 

In today’s highly connected world, customer expectations are high. This is another awesome way that virtual assistants help grow your business – they can become your eyes and ears and keep you connected with your customers. You may even find that a virtual assistant based in a different timezone helps you to maintain quick response times no matter where the customer is based.

A VA allows you to focus on your core business functions 

Now that you are focused on core functions it improves your service quality, and solves any capability issues. Keep in mind that proper delegation will lead to your runway success. Just be consistent in delegating tasks. 

These are few things to consider on the success of your runway, but the question is your business launch ready for a VA? If you’re honestly trying to get too many things done, seeing tasks fall through the cracks, and wondering how to succeed in business, a virtual assistant just might be your new secret weapon. New entrepreneurs are using VAs to not only fill gaps in their capability, but to help them develop business strategy and stay connected with customers.

One of the biggest roles of a runway is that it helps develop the core narrative for your company or product. When you're able to establish a good runway for your product launch to pass through, it can be a lot easier to keep selling the same product without having to fear if it's not innovative or popular. A product launch doesn’t have to be a completely brand new product. Instead, learn to pave good runways for your product launches to fly.